“The future now”—you may recognize
this bold phrase as the tagline for
Popular Science magazine.
Released monthly,
Popular Science—or
PopSci—focuses on the latest innovations in technology and the most
recent of discoveries (like a
robot that not only has an organic heart, but
uses it to propel itself).
However, you
don’t need to be a scientist to understand it.
PopSci walks the fine line
between dumbing things down and keeping them smart.
Terminology isn’t always explained, but if it
is not, it is put into context where it can be comprehended.
This may be one reason that the magazine has been
around for so long.
An Abbreviated History
Founded in 1872,
Popular Science has followed the major
advancements of humanity.
In the last
part of the 1800s alone, it covered the electric light, telephone, phonograph,
and automobile.
It also followed the newest
of thought processes.
Famous people who
wrote articles for this magazine included “[p]
assionate
luminaries like Alexander Graham Bell, Thomas Edison, T.H. Huxley, and Louis
Pasteur” (http://www.popsci.com/scitech/article/2002-07/history-popular-science).
Popular
Science included more information about automobiles as they enhanced (and,
to this day, will always have one page in the “What’s New” section dedicated to
a car). They interviewed Henry Ford, creator
of the Model T. During World War II, battle
technology was surveyed. Then, in the
1950s, PopSci not only told about the
latest inventions, but also handed out DIY instructions (i.e. “PS Builds a Laser... and So Can You”). During the ‘70s, when everyone was in a panic
about energy, it investigated green and alternative energies. In May 1979, the magazine released an article
by Arthur Fisher, who, as the Science and Technology Editor of the magazine,
decided to research Soviet nuclear power plants. He called them dangerous. On April 26, 1986, Chernobyl happened, just
nine years after Fisher’s warning.
Technology became something to fear as much as revere.
The ‘80s brought with them computers,
the ‘90s—the Internet. After following
the trials, errors, and innovations of the Internet for years, since it was
Arpanet in 1969, PopSci released its own website in
November of 1996. Since then, its
digital presence has only expanded.
As of now, Popular Science is the “the fifth-oldest
continually published monthly magazine in existence.”
The Who and Why of Reading
Popular
Science makes a clear impression as to where humankind is going by keeping
us up to date about where we are now.
It’s not always just about what is on the market. It’s also about what will, can, and could be
released soon. I wouldn’t exactly
recommend it for Christmas shopping ideas, but I would recommend it for anyone
who likes to keep tabs about what technology is being developed, especially if they
want to feed that curiosity in an educational and entertaining way.
The entertainment comes from the
brief bouts of humor incorporated. They
are light and interspaced enough to make reading more pleasurable without
overriding the professional feel of the piece.
Better yet, the jokes remain simple.
Their enjoyment is not exclusive to people with a PhD in that particular
field.
Note: There are many fields.
PopSci
is variety. Instead of being singularly
mechanical science or chemical science or any other type of science you might
wish to define, it keeps a balance. In
this way, it appeals to a wider audience.
It’s worth it even if you want to skip over the pieces about space and
focus on those concerning the newest pharmaceutical. However, having so many options gives you the
opportunity to broaden your horizons.
Maybe you do prefer pharmaceuticals over space exploration, but learning
a little about the other can be interesting, especially with the way the
articles are written.
Have you ever sat in a class and
thought, “How could I possibly use this is real life?” Question, meet Answer. PopSci
offers ways that the discussed development can relate to the consumer’s
everyday life. Sometimes, it is more
direct, like a product. Other times, it
is a technological advancement that would affect the world as a whole rather
than any single purchaser. The hook is
this: the science applies to you.
It is a prospect to contemplate. If you’re a fan of sci-fi, you may be
reminded of a story or, hey, maybe it could inspire you to write one. After all, technology is grand and
possibility is profitable. PopSci picks subjects that can create
major impact. The ones with the most
potential impact usually end up on the front page. Their promise is baiting and you could be
further reeled in by something even as simple as the practical structuring of
the magazine.
Articles are rarely continued in a
different section. That is to say: there
aren’t often any articles interrupting the start of the article being read and
the end of it. This keeps the reader’s
attention on the page because of an obligation to finish what was started,
where the break-up introduces a stopping point.
As a method of motivation, it works well, as does the usage and spacing
of the images.
Images can compel or repel. They can teach or explain. There are a plethora of images in this
magazine, all bright and eye-catching and relevant. Some pictures are those of inventors and inventions,
some are those of far away galaxies and fantastic gadgets, some are great
machines and powerful ideas, and some are the diagrams to explain them
all. When this is combined with all
other aspects, it becomes a solid technique to get information across.
Sections and Specials
There are four sections in every
regular issue of Popular Science. Below are their titles and brief descriptions
along with the occasional pro and con.
What’s New:
This section is
filled with the newest gadgets and gizmos to grace the market—and some that
haven’t yet. It’s broken down into two
segments: items that are immediately purchasable and items that are
in-the-works. In the first segment, each
item comes with a picture, a description, and a price. It’s a little like a short, techy version of SkyMall.
The downside is that about half of the merchandise extends up into
hundreds of dollars. In the second
segment, each item has its own article detailing the invention and its
benefits.
Headlines:
Big, recent,
scientific and technological advancements are discussed here. These are the
creations that can affect the world and the new frontiers out there for us to
face. In the March 2013 issue, Popular Science covered a possible cure to
blindness using gene therapy, which is slated for human testing in 2014.
How 2.0:
It comes with the
tag, “Tips, tricks, hacks, and do-it-yourself projects.”
Notably, this section tends to use more
terminology and can require more foreknowledge.
In other words: it’s geekier.
Some of the projects can be complicated and expensive to the everyday
person.
A fine example of this is the $800
Tesla coil gun designed by Rob Flickenger.
FYI:
Basically, a Q and
A section dedicated to those who send in questions via email or twitter. The responses come in two parts. The first is the Short Answer, which is but a
handful of words that, in their brevity, can be humorous. The second is the Long Answer: a small
article that includes more science, more explanation, and generally less humor.
Aside from these four main sections,
special issues also have their own sections.
Annually, there is a “How It Works” issue, an “Invention Awards” issue,
and a “Best of What’s New” issue.
How It Works:
“How It Works”
offers explanations on the systems of everything from spaceships to
beehives. Using diagrams and captions,
the reader is given a fairly detailed overview of the topic and some basic
statistics.
Invention Awards
This is a list of
ten inventions from the year, compiled by
PopSci.
Home-made inventions are selected for the
ability to solve problems and go on the market.
Understandably, the majority of those selected relate to health and
safety.
Each article, which spans a
page, includes a short bio on the inventor(s), the general workings of the
invention, and how it benefits modern-day life.
One of the winners from 2012 was a
“modular cast.”
This cast can be removed in sections as the
bone gets closer to being fully healed, reducing the long period of stiffness caused
by extensive immobility.
Best of What’s New
Every December, the
inventions of the year are sifted through and judged. Out of them all, only the top 100 are chosen
to be featured. Popular Science claims that this is their best-selling issue of the
year.
In Conclusion
Popular Science is an
educational, intriguing, up-to-date read that stays true to its title and
deserves its longevity. If you are a
scientist, an engineer, a wannabe, a sci-fi geek, or someone who carries enough
curiosity enough to kill ten cats,
this is something to look into. Right
now. Go.